Monday, October 11, 2010

World-Changing Awesome Aside, How Will The Self-Driving Google Car Make Money?

Graph of typical Operating System placement on...Image via Wikipedia

Working for Google has to be cool enough of a job...but imagine being the brilliant mind(s) that's engineering the software that's pushing that technology?

I think it's every Software Engineer's dream to be working on a project of that magnitude, and know you're pushing the envelope with every keystroke. If it's not yours...get out of the way and make room for the rest of us, because i know it's mine!

I imagine sitting in a car that is every surface inside of it has the ability to produce an image. You may not need to pay attention to the road anymore, but you can't help but pay attention to the ads flashing all around you. Maybe not the best image for someone with a headache, but it would presumably be similar to all the billboards around you when you drive!

I believe that, if the software was designed to follow local traffic laws, law enforcement agencies would strongly appose live implementation of this software. If everyone could be verified as following traffic laws, how would they make their money?

Maybe they could sell ad-space on their windshields :) Or maybe at the beginning and end of reading someone their Miranda Rights, they can give a short audio advertisement.
"Call 1-800-BAIL-YOU Now! You Ring, We Spring!"
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